Board Game Designers have unlimited options for theme. Yet most of the time we go with what sells because we are in a business that needs to appeal to the mass market. It’s much harder to get someone excited about an unknown theme when Zombies, Vikings, Knights, Pirates, Cowboys, and Ninjas are some of the most popular selling themes in games.
Generic Fantasy is “generic” because everyone draws from the same well of knowledge. A designer might alter things to fit their design, but for the most part Warriors, Wizards, Elves, and Dwarves fight against Goblins, Skeletons, Orcs, and Dragons. I want to challenge game designers to go beyond the generic, even if it’s just an exercise in stretching your imagination. I wish to encourage you to dig your own well.