Best ways to market and advertise your game?

  • Best ways to market and advertise your game?

  • Charles White

    June 20, 2021 at 4:33 pm

    I am creating a board game and getting closer and closer to getting core things completed. This is great however I am struggling to advertise it and get followers on Facebook, discord, and especially email sign up. What is the best thing to do to get people to join? Or best methods people have used for success?

  • Emanuel Lizama

    June 20, 2021 at 7:42 pm

    General Engagement; I interact with my local gaming community group as my publisher page.
    You can like pages as your page too and then as it appears in your feed you can interact with them; I don’t promote on those pages but just the passive engagement has increased the likes to my page.

    Some of my likes have also come from in person events; which now that things are opening up will become possible again.

    When it comes time to marketing my game after my initial print run, I’ll probably source it out with a marketing budget…but I am just a little away from there.

    Also, adding a link to your game/webpage here would help! 😀
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    • Charles White

      June 21, 2021 at 7:46 am

      I will definitely take a look at your site and game too thanks for sharing!
      Those are some good points. I always forget you can interact as the page itself. I will have to try that and see how it goes so far.
      Yes now that things are opening up I’m hoping to find things to go to and interact in person. PAX Unplugged is on my radar to network too.
      Thanks I have made a group here for my game as well. Its called Robot Boxing League. Its a arena fighting deck builder with inspiration from Real Steel. You can find links to everything here:

  • Nicholas Bartlett

    June 20, 2021 at 9:29 pm

    I love what Jamie Stegmair suggests in his video for kickstarter:
    For me, asking for help from people is the best way. It doesnt hurt if you are helping others too. Hosting events in your house, at a cafe (with permission) or other space is my strategy. Offering refreshments is an easy way to suport a local foodie and bring people in to try it out during the first steps before sending it out for blind playtesting.

    • Charles White

      June 21, 2021 at 7:48 am

      sharing Those! Eill have to check out that video. He has alot of good talking points and videos I need to go back through.
      Unfortunately I do not have a physical version yet only TTS but I will keep that in mind when I get to that point. It’s been super fun to do all of this.
      I definitely plan on going to local hobby shops and cons when I get to a physical prototype point.

      • Nicholas Bartlett

        June 21, 2021 at 6:07 pm

        Oh man I cant imagine doing a simulation before the physical thing, I dont know how to code very well too, so maybe that is holding me back. Playing an app for me competes with things like Diablo Immortal, which I know I wont win, probably. However a deck of cards and some cardboard and I can get at least my family to try it. Idk how you get peeps to try simulations, but if you go VR you are competing with a smaller field at least.

        • Charles White

          June 22, 2021 at 5:31 am

          Luckily you don’t need to code to use TTS. Plus there are a huge amount of people willing to playtest on it. I’ve been able to test with people across the country and even in Europe! If you want me to help you let me know

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