[Ben Levy]

What is the best marketing advice you have ever received for the board game industry?

[Patrick Blindauer]

Just watched the d4 seminar by Fertessa Allyse, and it was great. She talked about lots of things, including making a sell sheet and an elevator pitch and a how-to-play video and a Print-and-Play. https://www.youtube.com/watch?v=wcPTJDs9Tv4

My big takeaway was that there are many steps in the process, but they need to be addressed before you make your pitch, because if you find a publisher who is interested and ready to proceed but your ducks are not in a row…it doesn’t look good.

I’m reminded of the definition of success as preparation meeting opportunity.

[Ben Levy]

Very cool! I’ll check it out.

[Adam McCrimmon]

Know your audience and tailor the message to THEM, not you.

[Nicholas Bartlett]

Get your customers to want to volunteer market for you. Check out Talk Triggers by Jay Baer. See, Im doing it for him right now. https://youtu.be/61fWB3qS0Ds