Best Marketing Advice!

  • Ben Levy

    Member
    May 31, 2021 at 7:30 pm
    Premium Member

    What is the best marketing advice you have ever received for the board game industry?

  • Patrick Blindauer

    Member
    June 5, 2021 at 11:49 am
    Founding Member

    Just watched the d4 seminar by Fertessa Allyse, and it was great. She talked about lots of things, including making a sell sheet and an elevator pitch and a how-to-play video and a Print-and-Play. https://www.youtube.com/watch?v=wcPTJDs9Tv4

    My big takeaway was that there are many steps in the process, but they need to be addressed before you make your pitch, because if you find a publisher who is interested and ready to proceed but your ducks are not in a row…it doesn’t look good.

    I’m reminded of the definition of success as preparation meeting opportunity.

    • Ben Levy

      Member
      June 5, 2021 at 5:31 pm
      Premium Member

      Very cool! I’ll check it out.

  • Adam McCrimmon

    Member
    June 17, 2021 at 10:06 am
    Premium Member Founding Member

    Know your audience and tailor the message to THEM, not you.

  • Nicholas Bartlett

    Member
    June 20, 2021 at 9:21 pm
    Premium Member Founding Member

    Get your customers to want to volunteer market for you. Check out Talk Triggers by Jay Baer. See, Im doing it for him right now. https://youtu.be/61fWB3qS0Ds

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