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That’s a million dollar conundrum, haha. If you haven’t heard the BGDL episodes with Andrew Lowen about marketing, you should definitely check those out as they provide a ton of ideas on how to approach email marketing, Facebook ads, etc.
I don’t have a lot of expertise when it comes to Facebook ads as I hired that out several years ago. (Shout out to Next Level Web who has been doing a great job.)
But the main thing is to be as specific as possible so that you don’t end up with a lot of bad leads. And the main thing part 2 is to use images that are so appealing that people stop scrolling. Without great images, the best targeting words in the world won’t matter.
