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There’s a big image in your post that I can’t see for some reason, but I can see your question. 🙂 (1) I let the game evolve organically for a while before I decide who it might be for. (2) I think about iconography as soon as I start building the prototype, but I’m not an artist or graphic designer, so the real decisions there come later. I’m moreso thinking about creating an intuitive user interface as I design the prototype.
